Product Marketing Director

Boston, MA 02199-7611

Posted: 11/21/2018 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 82520

A renowned company in Boston, MA is seeking a Product Marketing Director to join their team. In this role, you will be responsible for planning, directing and designing strategies that support business lines focused on the acquisition, usage and ongoing engagement of medical, dental, vision, and other health engagement and management tools and services. You will lead a team of seasoned marketing managers supporting multi-channel product launches in key segments, including customized campaigns that lead to measurable results. As the Product Marketing Director, you will collaborate directly with senior business leaders, including partners within the CMO organization, to develop, own and drive go-to market strategies for key initiatives in support of the corporate strategy. 

This is a lucrative opportunity to join a major organization that embraces diversity and inclusion as one of its core values in the workforce. Apply today! 

Responsibilities for the Product Marketing Director:
  • Provide marketing thought leadership and translate client objectives into successful go-to-market campaigns
  • Drive research-based, market-specific strategies that leverage the unique characteristics of each segment
  • Partner with Sales, Product and Marketing and Corporate Communications teams to ensure consistent and coordinated marketing campaigns
  • Support the product development process - understand trends shaping the healthcare industry, regulatory landscape and consumer preferences
  • Develop product launch strategies that lead to measurable results
  • Develop, own and lead the execution of consumer and employer-focused, multi-channel marketing campaigns, leveraging vehicles that are best suited for the audience
  • Develop go-to-market strategies for new consumer engagement tools, partnering with Digital Marketing to develop online campaigns that target specific demographics and market segments
  • Allocate, utilize and track marketing spend and optimizing allocated budget based on results and prioritized needs of the company and the business unit this role supports
  • Lead and develop a team of seasoned marketing managers
Requirements for the Product Marketing Director:
  • 15+ years of senior leadership experience in B2B and consumer marketing
  • Bachelor’ s Degree
  • Health care experience preferred but not required
  • Experience leveraging customer research to derive segment insights
  • Deep understanding of marketing channels and key success metrics
  • Ability to work within a highly matrixed environment
  • Strong data management and analytics skills
  • Outstanding communication and presentation skills for multiple management levels
  • Strong negotiation and time management skills to prioritize and manage needs of stakeholders
  • Ability to multi-task in a dynamic environment and meet tight deadlines
  • Ability to lead, manage and drive organizational change
  • Relevant graduate degree and/or professional credential preferred
  • Must be eligible to work in the U.S. without sponsorship                     

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