Marketing & Business Development Specialist

Boston, MA 02109

Posted: 06/03/2019 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 83401

Boston, MA 
Salary: $85K-$92K 

A law practice in Boston, MA is seeking a Marketing & Business Development Specialist to join their team. In this job role, you will work closely with the Transactional Client Development Manager/team on a wide variety of initiatives supporting revenue-generating, general marketing and visibility opportunities for practice and industry groups. You will also provide support with pitches and RFPs, research, market visibility and recognition efforts, marketing content development and experience management, events, sponsorships, general business development activities and more. Apply today!   

Responsibilities for the Marketing & Business Development Specialist:
  • Prepare sophisticated, thoughtful and persuasive pitch materials, including RFP responses and tailored marketing collateral
  • Support the planning and execution of firm events including seminars, webinars, client entertainment and receptions and coordinate sponsorships to fully leverage benefits
  • Lead audience development for firm events, develop targeted invitation lists, track RSVPs, attendee engagement and follow-up efforts
  • Review and conduct research on companies, industries, marketplaces and competitors related to pitches and other strategic initiatives
  • Gather intelligence on legal industry trends to provide attorneys with an understanding of the competitive landscape and to position the firm for increased effectiveness in winning new business
  • Contribute to market recognition efforts, including overseeing the development of legal directory submissions (Chambers USA, Legal 500, etc.)
  • Collaborate with the PR, Communications and Digital Marketing teams to identify and promote internal and external deals, matters, client news and other lawyer and practice highlights
  • Maintain the firm’ s experience and content management database (Foundation) and perform queries and generate reports as needed
  • Work with colleagues to support contact management efforts via InterAction (including contact updates, development of targeted marketing lists, tagging client activities, etc.)
  • Propose and support marketing communications-related activities, such as website updates, improvements to attorney biographies and online profiles including LinkedIn
  • Participate in the Client Development department’ s cross-functional resources program working with Managers across legal department teams in their various business development and marketing efforts including, events and sponsorships

Requirements for the Marketing & Business Development Specialist:
  • Bachelor's degree
  • Proven experience in a dynamic environment with high expectations for superior client service
  • Research skills and reasoning ability to turn data into succinct and useful deliverable for lawyers
  • Technology savvy with a strong knowledge working with Microsoft Office
  • Strong organizational skills with great attention to detail
  • Strong multi-tasking and prioritizing skills with the ability to meet deadlines
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with a customer service focus
  • Ability to work independently and as part of a team
  • Must be eligible to work in the U.S. without sponsorship      
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