Marketing Manager - Technology Products

Boston, MA 02109

Posted: 08/22/2018 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 81866

A leading financial services company in Boston, MA is seeking a Marketing Manager to join their team. As the Marketing Manager, you will support the digital and data marketing initiatives for Investor Services departments globally to ensure a consistently high level of internal and external marketing, sales support, and communications in regard to the company’ s digital products, services, and market positioning. You will be responsible for building and delivering marketing plans to deliver technology messaging in an effective and differentiated way, working closely with marketing colleagues globally. On top of that, you will also work together with company’ s product executives, global sales and relationship managers internally, and externally with industry-related contacts. This position pays up to $110K-115K. Apply today!

Responsibilities for the Marketing Manager:
  • Marketing Campaign Management (Strategy & Execution)
    • Plan and Budget: Craft and execute annual integrated marketing plans and budgets for top level technology campaigns
    • Messaging/Positioning: Create and maintain top level internal and external campaign messaging that includes company positioning and how the company fits into the overall market
    • Content: Strategize and agree to a content program and stream in conjunction with the content/thought leadership discipline, publishing articles, whitepapers and blog posts
      • Assist with the content creation process including working with subject matter experts, writing and editing content
    • Digital/Social/PR: Draft web copy language at the campaign and product level for continuous website improvement aligned to latest campaign thinking
      • Design a targeted distribution strategy that includes mass mailings, LinkedIn business user posts, LinkedIn sponsored content, contributions to blogs
      • Identify campaign spokespersons and wok with them on internal and external opportunities to deliver message on technology to the market
  • Product Marketing
    • Establish a targeted, insight-led marketing strategy and client engagement plan 
    • Create and maintain product level internal and external product messaging 
    • Provide continuously improving targeted sales/marketing collateral 
    • Facilitate new product launches coordinating with product experts 
    • Work together with the internal product organization to complete competitive analyses of products, services, collateral, and websites 
    • Partner with various teams across Investor Services launching new digital tools to understand their business goals to enhance marketing strategy 
    • Contribute to the PR strategy for new technology products and tools
    • Experiment with marketing technology products in new ways
  • Sales Support
    • Participate in pitch and deal teams for key client and prospects with Sales, Relationship Managers and Product areas
    • Coordinate directly with other marketing managers, subject matter experts, sales and product contacts in the development of new sales collateral
    • Provide ongoing maintenance of sales presentations and other marketing collateral such as placemats, brochures, etc.
Requirements for the Marketing Manager:
  • BS/BA degree and/or equivalent work experience
  • MBA a plus
  • 10 years financial services experience with at least 5 years spent in a marketing-related role is desired
  • Proven track record of identifying creative marketing opportunities to address most pressing commercial challenges for digital technology products and tools
  • Experience of working with teams globally is an advantage
  • Knowledge and skills (general and technical)
  • Specific knowledge of the global asset management industry and related marketing activities
  • Understanding of the global custody product and ancillary services including foreign exchange, securities lending, cash management, corporate actions, portfolio evaluation services and fund administration
  • Strong understanding and working knowledge of technology products and concepts
  • Ability to build strong and sustainable relationships that foster collaboration towards achieving actionable results through others
  • Exceptional written and oral communication skills with demonstrated presentation skills
  • Detail oriented with proven ability to see open issues to resolution
  • Quick learner, ability to multi-task and trouble shoot problems
  • Knack for creativity conveying key strategic messaging in print and multimedia (PowerPoint, Keynote, and print) as well as the skill and confidence to deliver interactive presentations
  • Microsoft PowerPoint and Excel experience required. Salesforce, Prezi, and Marketo experience preferred
  • Must be eligible to work in the U.S. without sponsorship                     
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