Marketing Specialist-Mobile Apps

Framingham, MA 01701 | Contract

Post Date: 07/26/2018 Job ID: 81627 Specialty: Sales & Marketing

A global retail company in Framingham, MA is seeking a Marketing Specialist to join their team. In this contract role, you will support marketing vehicles, programs and initiatives in partnership with Merchandising, Segment Marketing and the company’ s internal agency. As the Marketing Specialist, you will organize all details of a campaign, participate in the development of creative materials, work with analytics to structure tests where appropriate, execute and measure campaign effectiveness. Marketing Specialists have the opportunity to work on projects while getting exposure to a variety of vehicles and functions within the Company. Apply today!

Responsibilities for the Marketing Specialist:
  • Support programs and initiatives
  • Escalate issues that could impact timelines, other teams or budget
  • Participate in planning sessions
  • Provide inputs to plans and creative briefs
  • Collect and organize data
  • Compile results
  • Communicate and collaborate in all stages from planning to roll out to reporting
  • Draft creative briefs for internal Agency, provide feedback, proof and QA materials
  • Manage push notification campaign calendar, organize and schedule campaigns with zero delays/errors
  • Support mobile app feature testing, mobile message testing where appropriate
  • Support ASO by writing release notes on an adhoc basis
  • Utilize various reporting platforms to compile campaign performance and/or test results
Requirements for the Marketing Specialist:
  • Bachelor’ s Degree
  • 2-3 years’ work experience, could include internships/co-ops
  • Specific knowledge of mobile marketing preferred
  • Professional Knowledge/Experience
  • Detail oriented, highly organized individual with strong problem-solving abilities
  • Ability to work accurately but efficiently, adjusting quickly to changing priorities and aggressive timelines
  • Experience with reporting and metrics including mobile engagement, site engagement, etc.
  • Demonstrated proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word and Outlook
  • Experience working with/managing agencies and/or vendors a plus
  • Understanding of mobile operating systems (e.g. android, ios, etc.)
  • Must be eligible to work in the U.S. without sponsorship                     

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