Marketing and Communications Coordinator

Boston, MA | Direct Hire

Post Date: 01/25/2018 Job ID: 80385 Specialty: Sales & Marketing

Our client in Boston, MA is seeking a Marketing and Communications Coordinator to join their team. As the Marketing and Communications Coordinator, you will be responsible for the implementation of all marketing initiatives. This position presents an enormous opportunity to apply creative skills to deliver marketing results across several mediums in a fast paced environment. This includes: refreshing the organization’ s digital presence (website, digital, social), authoring content in support of advisors, supporting client events, email marketing campaigns, and more. Apply today!

Responsibilities for the Marketing and Communications Coordinator:
  • Interact with clients and advisors alike to understand needs and craft discussion provoking content
  • Write and edit official communications and templates for online and print distribution and validate with compliance officers
  • Develop targeted social media marketing campaigns and campaign templates
  • Measure digital advertising reach and effectiveness through use of platform metrics
  • Develop an internal marketing and communications support office
  • Create a catalog of pre-approved, branded marketing content in support of advisor customer relations
  • Create processes for ingesting and incorporating advisor feedback, measuring effectiveness, and supporting requests for purpose-built messaging
  • Create marketing collateral for company’ s key services and capabilities (at a glance, overview, video) to use in marketing and discussions with prospective clients and advisors
  • Create targeted rich media (video) content
  • Enhance and leverage brand standards and construct templates for consistency of communications formats
  • Create press releases as necessary
  • Refresh website through a combination of WYSIWIG editors and some limited HTML manipulation
Requirements for the Marketing and Communications Coordinator:
  • Bachelor's Degree in Business, Marketing, or related field
  • 3-6 years’ experience
  • Experience with development of internal and external written marketing collateral
  • Experience with digital marketing content/website development (specifically through WYSIWIG editing and some HTML fundamentals)
  • Experience with basic banner advertising development (eg: Animated gif)
  • Experience with basic digital video creation (eg: Short Video/Vignettes, iMovie, Clip Cropping/Stitching)
  • Experience with fundamental graphic design skills (eg: Adobe Illustrator, cropping/retouching)
  • Experience with layout design, document template development, enhancing/adhering to brand guidelines
  • Experience with social media advertising (eg: LinkedIn, Twitter, Facebook, Google)
  • Experience with   traffic/click measurement and analytics platforms (eg: Google Analytics, Facebook, LinkedIn)
  • Experience derived from employment at a financial services organization including (but not limited to): investment bank, brokerage firm, broker-dealer, insurance, RIA, or similar wealth management organization
  • Strategic, methodology driven, and consultative mindset
  • Technology savvy with a strong knowledge working with Microsoft Office
  • Strong organizational skills with great attention to detail
  • Strong multi-tasking and prioritizing skills with the ability to meet deadlines
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with a customer service focus
  • Ability to work independently and as part of a team
  • Must be eligible to work in the U.S. without sponsorship                              

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