Product Marketing Manager - Up to $140K

Danvers, MA 01923

Posted: 09/17/2019 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 84661

Our client in Danvers, MA is seeking a Product Marketing Manager to join their dynamic marketing team. As the Product Marketing Manager, you will have responsibility for the portfolio of research products focused on one of the key disease research areas, neuroscience. The role involves working cross functionally with marketing communications, sales, product development and manufacturing to develop and execute product strategy. The ideal candidate is someone with a strong history of success in the commercialization of highly scientific products. Apply today!

Compensation: Up to $140K

Responsibilities for the Product Marketing Manager:
  • Lead strategic and tactical planning efforts around key market segments in order to make investment recommendations to the leadership team
  • Develop product portfolio roadmap in collaboration with product development
  • Own new product introduction from concept to commercialization
  • Analyze and define target market: market size, growth, attractiveness
  • Develop and implement market research strategy (VOC, primary research, surveys, focus groups) to guide product line planning
  • Perform and monitor market trends and customer needs to identify opportunities for increasing customer and business value through product differentiation
  • Assist commercial teams in product and market knowledge sales support (sales support, training)
  • Build and execute marketing plans and campaigns to support product road map and strategic priorities
  • Report on business performance, trends and corrective actions
  • Be accountable for financial revenue goals for product areas
Requirements for the Product Marketing Manager:
  • 5-10 years of experience in product marketing or related role
  • Strategic planning experience
  • Bachelor’ s degree in life science related subject
  • Experience managing a reagent product line (antibodies and kits an advantage)
  • Familiarity with immunoassay, flow and IHC applications
  • Experience with workflow products (reagent / instrument solutions)
  • Experience working with global sales channels and distributors
  • MBA
  • Experience with the Pragmatic Marketing Framework
  • Understanding of translation research
  • Excellent communication skills
  • Ability to build strong cross-functional relationships
  • Strong problem-solving skills and willingness to think outside the box
  • Ability to work in a dynamic and fast-paced environment
  • Must be eligible to work in the U.S. without sponsorship                     

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