Product Marketing Manager

Boston, MA 02109

Posted: 01/04/2019 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 82761

A fast-growing tech company in Boston, MA is seeking a Product Marketing Manager to join their team. In this role, you will work with product, customer success, and sales/marketing peers to build compelling marketing campaigns for new products, create sales materials to communicate the business value of our product, and develop expertise about potential customers. Your primary responsibility will be attracting qualified leads to the site and helping the sales team reduce the time to close new deals.

This position mashes up creative and analytical skills, and requires an agile intellect that can blend customer intelligence, storytelling, data manipulation, and technology to translate the value of our product to new and existing customers. Apply today to join a company that has a people-first, fun, and hard working environment.

Responsibilities for the Product Marketing Manager:
  • Develop product messaging that resonates with target buyer personas and differentiates the value of products from others in the market
  • Communicate the value of new products to the marketing and sales teams and develop sales materials that help educate the team and close more deals
  • Drive go-to-market planning and execution for new products and features, working cross-functionally to ensure a successful launch
  • Create product content such as landing pages, press releases, case studies, videos, website copy and blog posts for marketing and customer communication
  • Work with the product and marketing teams to ensure all relevant product information is updated in our corporate site, with relevant selling points
  • Measure and report on the effectiveness of launch campaigns and other programs, generating quality MQLs, SQLs, and ultimately closed deals from your efforts
  • Using interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and what’ s next
  • Understand the competitive landscape— be an expert on the competition and how they are positioned
Requirements for the Product Marketing Manager:
  • Bachelor’ s Degree in marketing, business, or related field
  • 2-3 years of experience working in a B2B / SaaS-focused product marketing role
  • Demonstrated ability to communicate the value of a product to solving business challenges
  • Strong left brain/right brain execution that combines creativity with analytical rigor
  • Excellent written and in-person communication skills
  • Much of our team works remotely and it's important that we're able to understand each other through text and spoken word
  • Eagerness to collaborate, learn, and contribute
  • Experience working with a direct sales team, as well as with product management teams
  • Previous experience with online learning software a plus
  • Technology savvy with a strong knowledge working with Microsoft Office
  • Strong organizational skills with great attention to detail
  • Strong multi-tasking and prioritizing skills with the ability to meet deadlines
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with a customer service focus
  • Ability to work independently and as part of a team
  • Must be eligible to work in the U.S. without sponsorship                     
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