Senior Director of Marketing

Boston, MA 02199-7611

Posted: 10/29/2018 Employment Type: Direct Hire Specialty: Sales & Marketing Job Number: 82358

Our client in Boston, MA is seeking a Senior Director of Marketing to join their team. As the Senior Director of Marketing, you will evolve and manage processes through which marketing projects flow between Sales and Marketing including creative services, digital, brand, events and our consumer experience and product functions. You will also be responsible for developing and executing B2B marketing strategies that target consultant, broker and employer audiences and drive measurable results. This role reports to the VP of Product Marketing and is focused on the development of the value proposition, segment and client-specific strategies and supporting sales materials. Apply today!

Responsibilities for the Administrative Assistant:
  • Drive the development and delivery of comprehensive and integrated business-to-business (B-B) marketing strategies
  • Drive B2B omni-channel content development to align with overall corporate branding and sales goals
  • Optimize results by implementing strategies across multiple communications channels
  • Foster a culture of consultative support to meet the needs of sales, customers and channel partners
  • Lead ongoing development and refinement of a clear, consistent and creative B-B value proposition and segment-specific messaging that support the brand position
  • Collaborate with Product Marketing to understand business line needs and how it translates into value proposition
  • Partner with Sales, Creative Services, Digital Marketing and outside consultants/vendors on the development, delivery and management of all assets related to value proposition
  • Manage team of Associates/Contractors dedicated to partnering with Sales in timely development and execution of marketing materials across the sales process
  • Lead training of sales organization on key initiatives such as value proposition and related acquisition/retention marketing strategies
  • Develop a B-B content marketing strategy that positions the company as an industry thought leader 
  • Develop aligned content marketing strategies that maximize brand and industry leadership position and that lead to increased earned media and business opportunities
  • Represent local B2B position to ensure B2B marketing efforts are leveraged and aligned as appropriate
  • Develop experiential marketing strategies that engage existing and potential customers in unexpected and innovative ways
  • Develop and deliver customer-specific marketing strategies and tactical communications plans that address the unique needs of an employee base and drive engagement
  • Build and maintain strong partnerships with key stakeholders Sales, Product, and Creative 
  • Develop an approach to building and leveraging in-house lead acquisition capabilities
  • Act as a representative of the division at key Sales presentation and events
Requirements for the Administrative Assistant:
  • Bachelor’ s Degree
  • 15+ years’ equivalent experience in Brand, Marketing and Communications
  • Minimum of 5-10 years of B-B Marketing experience
  • Experience within Healthcare industry is preferred but not required
  • Ability to deliver solutions to B-B challenges that complement a multi-layered sales process and engagement (Sales, Broker/Consultant, Employer and Employee)
  • Demonstrated ability to deliver work and provide positive leadership in fast-paced, matrixed environment
  • Ability to work independently with minimal direction while also functioning and contributing as part of a team
  • Experience in developing, implementing and measuring lead generation strategies
  • Experience in leading compelling content strategies, especially for the B-B audience
  • Experience working with cross functional teams to complete campaigns and projects
  • Excellent project management, time management and problem-solving skills
  • Excellent oral and presentation skills and capacity to support claims with correlating data points in a compelling manner
  • Excellent computer skills, including proficiency with Excel, PowerPoint and Word
  • Must be eligible to work in the U.S. without sponsorship                     
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